Water Heroes. Awareness to action

About

Water Heroes is a social impact initiative focused on raising awareness around global water scarcity and inspiring action through education, community, and technology. As part of Xylem’s CSR initiatives, known for extensive water conservation and social projects worldwide, Water Heroes launched a campaign to promote a water plogging initiative.

The challenge

For this, they required a simple yet effective content hub for user-generated content to drive awareness and participation, developed within a month, aligned with Xylem’s digital ecosystem and existing brand guidelines.

Project Breakdown

Context

  • Client: Xylem CSR – Water Heroes initiative

  • Challenge: Launch a content hub for a global water plogging campaign within Xylem’s digital ecosystem and guidelines.

  • Role: Lead UX

  • Team: 1 Visual designer, 1 Developer client side, 1 Lead UX, 1 PM, 1 Account manager

  • Timeline: 4 weeks to design and ship campaign landing page and CMS for user generated content. Ongoing CSR campaign support.

  • Credits: Campaign concept and CSR leadership by Xylem teams worldwide

My role and approach

  • Lead UX, content strategy, and information architecture.

  • Oversight of design, development team

Key UX Solutions

  • Pitched a separate, extensive content hub to serve as a central repository for all CSR campaigns, beyond a one-off landing page.

  • Linked the hub with user-generated content, seeded by submissions from the first plogging initiative.

  • Highlighted partnerships, not only with Pep Guardiola but also with NGOs, Strava, and other collaborators

  • Advocated for CSR articles to be indexed within Xylem’s main ecosystem, extending reach and integration.

Impact

  • Faster delivery: landing page shipped within 4 weeks, meeting campaign deadlines and aligning with Xylem’s digital ecosystem.

  • Campaign reach: provided a central digital home for the plogging initiative, making participation easier to share and track.

  • Content scalability: foundation laid for an expandable CSR content hub, capable of hosting multiple initiatives beyond the first campaign.

  • Community engagement: integration of user-generated content seeded by early participants built momentum and authenticity.

  • Partnership visibility: elevated collaborations with Pep Guardiola, NGOs, and Strava

A digital marketing campaign showcasing a website and mobile app for Water Heroes FC, with a team of football players in white uniforms, promoting water conservation and community efforts.
Digital mockup of social media posts promoting a water awareness campaign featuring various images of athletes and teams with messages like "Together We Are," "Solve Water in Your Extra Time," and information about the Water Heroes FC organization.
A man with a bald head and beard standing in a dimly lit room with blue lighting, looking directly at the camera.
A female soccer player standing in a stadium with a blue indoor soccer field, wearing a white uniform with red and blue accents, holding a medal, with dynamic graphics and a pastel gradient background.
Website homepage for Water Heroes FC advocating flood management and environmental actions, featuring a group of four soccer players in blue jerseys, a water drop icon, and informational text.
Three mobile phone screens display advertisements for Water Heroes FC, with soccer players and team logos, on a gradient purple background.
Promotional webpage for Xylem with a man in a gray shirt, large bold text reading 'Small Actions, Big Impact!', and a call to action button labeled 'Act Now'
Website homepage promoting water conservation and sustainability initiatives, featuring athletes and information about the United Nations Sustainable Development Goals and water-saving tips.

Let's connect. I'm open for opportunities, freelance projects, or just to talk shop.

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